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A podcast dedicated to helping healing arts providers shine like the gems they are.
Relationship Marketing with Michelle Warner
In this interview, Michelle Warner talks us through some of the typical misconceptions, pitfalls, and, most importantly, winning approaches to cultivate our own relationship marketing skills for our own businesses. You can find more of Michelle Warner's work at themichellewarner.com
Non-Gross Marketing and Sales
If a business is not bringing in revenue, it's not a business (call back to building block #1...). So marketing and sales become essential, but we don't have to do them in ways that are either overwhelming or which just feel gross. We truly don't!
How Branding Puts Wind at Your Back
You don't need an iconic logo the way mega corporations do. In our cases, branding is about the cohesive voice, vibe, and flow of how your business is presented in the world. In this episode, I go through each and walk you through how you can give yourself a brand refresh if you need one.
Social Media and the Colonization of the Psyche with Jane Clapp
We discuss Jane Clapp's experience of finding success for her small business by marketing on social media platforms, how that effected her both for good and for ill, how platforms have changed since their early days, the broad scope of how algorithms determine the landscape of our world, her academic paper titled: Social Media and the Collective Unconscious: Archetypal Algorithms and the Colonization of the Psyche, and why she chose to leave social media platforms even though it would cost her revenue.
