FOR HEALING ARTS PRACTITIONERS:
HERE'S THE TRUTH
You do NOT need to post on social media everyday, cultivate a personal brand, or become a wellness influencer to have a successful private practice.
Quite the opposite!
What's more, feeling the need to post on social media to grow your business is usually a symptom of a foundational problem.
In this workshop I cover both how to think through the foundational issues that might need to be shored up, as well as actually effective relationship strategies for marketing off "the socials".
the pressure is real
If you don’t enjoy being on “the socials”, or feeling obligated to post there, but everyone is telling you that you need to be posting regularly to grow your practice: I promise you, you can bail on social media forever and have a thriving private practice.
In fact, I’d like to double down on that and say that...
...if you ditch posting on social media for the relationship marketing strategies in this mini-course, you will have a significantly easier and more effective practice building strategy!
The mini course designed to give you everything you need to:
Learn what makes healing arts private practices a uniquely bad fit for social media marketing (and, conversely, what businesses do well with social media marketing)
Know where to look to find your right-fit referral relationships. No more randomly handing out business cards at “networking events”! Hooray!
How to craft a unique offering that will add rocket fuel to your practice building endeavors, without forcing you into a formulaic, cookie cutter idea.
INTROVERT'S DREAM?
I get it, the promises of social media sounded great.
In the early days, it was an emerging technology that was supposed to connect people, while at the same time removing the veIvet ropes that determined whose voice got heard.
It sounded like, “Wow! I can just craft these little posts, push publish, and connect with literal billions of potential clients!”.
Sounds like an introvert's dream, right
Or an I-don’t-want-to-spend-time-marketing person’s dream, right? (I acknowledge that doesn’t exactly roll off the tongue…).
But if you have found yourself reading these words, you know that it didn’t quite work out that way.
While there are certainly some businesses that do still benefit from a social media presence (I’m not just trying to be a blanket-statement cynic here), a healing arts private practice is not one of them.
To grow a private practice in the healing arts, you have to get old school.
Because old school = relationships, and relationships never went away did they?
(At least not yet! Thank Goodness!)
Oftentimes this is where I hear people say, “Yes, I know word of mouth referrals are the best way to grow a practice.
But it’s too slow to wait for word of mouth to get enough momentum going! I’ll be out of business if I just wait around for that to happen.”
I couldn’t agree more!
Having a lot of word of mouth referrals coming your way is something you get by design.
Not by accident.
And no matter how talented you are, the truth is that word of mouth referrals take much, much too long to happen organically.
It’s not a ton of work to get more wind at your back for visibility and referrals - and you can craft your approach to who you are as a person, rather than faking some extroverted persona - it just takes a little know-how.
old belief...
Posting to social media and growing my practice are synonymous
new belief...
No! No they are not!
old belief...
I have to post to social media so that people will take me seriously as a business owner
new belief...
I have to show up in my community as the gem that I am - no algorithm intermediary required
old belief...
I’m an introvert, so I’m doomed if practice building is all about relationships
new belief...
There are actually so many ideas of how to grow my practice that are introvert-friendly and that feel authentic (even enjoyable!) to who I am
I have to post to social media so that people will take me seriously as a business owner
I have to show up in my community as the gem that I am - no algorithm intermediary required
I’m an introvert, so I’m doomed if practice building is all about relationships
There are actually so many ideas of how to grow my practice that are introvert-friendly and that feel authentic (even enjoyable!) to who I am
What's Inside:
Lesson 1: A brief history of social media
...and why "You should be posting!" is such common, yet flawed, advice
Lesson 2: How to match your marketing to your business model
Stand out from the noise with marketing that attracts loyal clients, without relying on high-traffic tactics
Lesson 3: What is relationship marketing?
Discover the best possible way to grow a healing arts practice
Lesson 4: The marketing recipe
Learn the 3 simple ingredients any marketing approach needs, and which to focus on most to fuel your growth
Lesson 5: How to find your people
Start identifying who you can connect with to build and grow your network
Lesson 6: Keep it simple relationship marketing
Discover straightforward ideas to make genuine connections with simple, effective ways to share who you are and what you do
Lesson 7: Rocket fuel with the win-win-win offering
Get creative and design offerings that help potential clients connect with you
Lesson 8: Avoiding common pitfalls
Discover what trips people up when implementing their ideas and set yourself up for success
Get Instant Access to this is a pre-recorded workshop when you enroll today.
No trying to coordinate time zones or awkward Zoom Room small talk- woohoo!
WHAT WOULD YOUR LIFE AND BUSINESS LOOK LIKE IF YOU COULD SAY GOODBYE TO MARKETING ON SOCIAL MEDIA... FOREVER... AND HAVE A THRIVING PRACTICE?
If you implement just one thing from this course, you will make your investment back many times over.
It's designed to be a short-form inexpensive course, but it's packed with a skillset that will never go out of fashion, and so will help you earn for the lifetime of your practice.
IN YOUR OWN TIME
THIS IS A DIGITAL GO-AT-YOUR-OWN-PACE COURSE
You can complete the course lessons from the comfort of your couch or kitchen table, as long as you have an Internet connection.
The entire program is completely digital, so you can access it from anywhere through our private course portal.
And you'll never miss a beat: you can go at your own pace and do the lessons on your schedule.
SHORT COURSE, LIFELONG SKILL SET
This is a mini-course designed to get right to the point.
It will not take you long to get through the lessons and worksheets in the course.
However, knowledge and action are not the same thing!
So give yourself a mental window of about 3-months to implement the ideas and to test out your own approaches.
People who are trained/licensed/certified practitioners within the healing arts fields. For example: massage therapists & bodyworkers, Naturopathic physicians, acupuncturists, movement educators, etc, etc
People looking to grow the number of clients they are seeing each week, and to grow their presence so that they have fewer “quiet times” on their schedule
People who are willing to stretch a little bit to connect more with their community
(Speaking really frankly here…) Social media wellness influencers. While every business ultimately relies on the quality of its relationships, the influencer business model occurs on social media platforms. And needless to say, there are plenty of people who are highly skilled in this space, but I”m not one of them!
People who have given up before they start, and are not willing to reach out to form new collegial relationships.
People looking to learn content marketing strategies.
WHAT HAPPENS WHEN I BUY?
You will get access to the course within 5 to 15 minutes of your purchase.
Please look for an email with the subject line this is where I will need to add in those exact details.
BUILD A THRIVING, SUSTAINABLE HEALING ARTS PRACTICE WITHOUT WASTING YOUR TIME AND ENEGRY HUSTLING ON SOCIAL MEDIA EVERY DAY
Lifetime Access to trainings & resources in the private members portal
Short but impactful video trainings of the Grow Without Social Media strategy and accompanying workbooks
The Evolution of Social Media and Marketing
Aligning Strategy with Success
Simplifying the Marketing Process
Maximizing Value and Avoiding Pitfalls
Get Instant Access so you can start implementing and applying the strategies today!
Enroll Today For Just $37 $19
Enroll Today
For Just $37
YOUR PURCHASE IS NON-REFUNDABLE.
Due to the instant access nature of this product, refunds or not available for any reason.
Trained/licensed/certified practitioners within the healing arts fields. For example: massage therapists & bodyworkers, Naturopathic physicians, acupuncturists, movement educators, nutritionists etc
This course is asynchronous- meaning that it is recorded and available for you to go through it at your own pace.
It's also completely digital so you can access it from anywhere through our private course portal. You can complete the course lessons from the comfort of your couch or kitchen table, as long as you have an Internet connection.
This is a solely go-at-your-own pace course with no coaching included.
It’s a short form course with 8 lessons. I recommend dedicating a week to getting through the lessons (unless you binge it in a day, which you can totally do!).
However, knowledge and action are not the same thing, so give yourself a mental window of about 3-months to implement the ideas and to test out your own approaches.
Because of the nature of digital courses and the fact that you get instant access to all of the course materials, I do not offer refunds for this course.
WHO IS YOUR TEACHER?
Hi, I’m Brooke Thomas. Since 2009 I've helped healing arts practitioners of all stripes, all over the world, to give up on giving up and grow a full time thriving practice instead.
I'm known for my high integrity, low hype teaching style mixed with some New Englander sarcasm.
I'm NOT a slick marketing or business coach. I'm one of you... practicing in the healing arts as a Rolfer for 24+ years.
I've grown a practice in 3 cities from zero to waitlist during that time. With those first 3 years looking more like zero, zero, zero (in other words, I don't have a natural gift, I learned at the school of hard knocks).
My design skills are courtesy of my BFA from Rhode Island School of Design. It took me a long while to figure out I could combine my design work with my work supporting healing arts practices but hey, slow learners need love too.
My financial thinking is courtesy of my training as a Financial Recovery Counselor. And... also the school of hard knocks. (Giant surprise tax bills anyone? Complete lack of savings to take a sick day? Been there.)
I ran the Liberated Body/Liberated Being podcast which highlighted the healing arts, particularly in manual and movement therapies. Maybe you found me there- hi! So glad to be reunited.
I like putting all of my skills together to make good things happen for good people.
Let’s go!
BUILD A THRIVING, SUSTAINABLE HEALING ARTS PRACTICE WITHOUT WASTING YOUR TIME AND ENEGRY HUSTLING ON SOCIAL MEDIA EVERY DAY
Lifetime access to trainings & resources in the private members portal
Short but impactful video trainings of the Grow Without Social Media strategy and accompanying workbooks
The evolution of social media and marketing
Aligning strategy with success
Simplifying the marketing process
Maximizing value and avoiding pitfalls
Get Instant access so you can start implementing and applying the strategies today!
Enroll Now For Just $37 $19
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