A podcast dedicated to helping healing arts providers shine like the gems they are.
To catch you up: The Healing Arts Practice Incubator, aka HAPI, is my signature, all-access-pass program that teaches the full ecosystem of small business skills you need to create a private practice that takes good care of you. It includes ALL of my courses, monthly co-working gatherings, and the members-only Q&A private podcast. On April 15th I am adding FOUR major new additions to HAPI.
I talk about the most common misconceptions that people have about writing their website, which keeps them from either getting it done effectively, or just getting it done at all. I cover the 5 major roadblocks that I see repeat over and over for my clients, and what to do instead to get out of "writer brain" and into a more authentic, conversational place.
Any of us who are self-employed in the healing arts need an extra skillset in addition to what we trained in: how to be a small business owner. But! You don't to get the equivalent of an MBA. You don't have to suddenly fall in love with learning whatever the next hot marketing tactic is, or geek out over bookkeeping nuance. When we feel like we don't know how to steer our practices in the direction we want them to go, we often start just throwing things at the wall to see what sticks (and taking bad advice). In this episode I cover the Simple Prospering Framework for a thriving private practice. 3 building blocks, 3 actions to take in each one. You can do 9 simple things to have a solid foundation for your practice!
Jae Gruenke is a Feldenkrais teacher who specializes in working with runners. She founded The Balanced Runner in 2004 in NYC and has helped runners from beginner to Olympian all over the world since then. To find more of Jae's work: https://www.balancedrunner.com/ We talk about: The benefits of niching (and how not to do it arbitrarily) The challenges that smaller holistic health fields can come up against in getting the word out How Jae manages 2 different business models: working 1:1 in private practice, and running a self-study online course The reality of time spent marketing, and where she has spent it best How Jae has navigated maintaining her business across multiple international moves
I got off of all social media in 2020. I didn’t miss it. I cannot tell you what a weight it was off of my shoulders. And yet, I have recently gotten back on social media- so I figured I would use this opportunity to talk about why to be on social media and why not to be there.
It’s a super simple strategy episode this week! Which means I am headed straight into something you can do to develop your business into one that works well for you. This week, my super simple strategy is… get support!
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