A podcast dedicated to helping healing arts providers shine like the gems they are.
Relationship Marketing with Michelle Warner
In this interview, Michelle Warner talks us through some of the typical misconceptions, pitfalls, and, most importantly, winning approaches to cultivate our own relationship marketing skills for our o... ...more
practice building
December 14, 2023•47 min read
Non-Gross Marketing and Sales
If a business is not bringing in revenue, it's not a business (call back to building block #1...). So marketing and sales become essential, but we don't have to do them in ways that are either overwhe... ...more
practice building
December 07, 2023•11 min read
How Branding Puts Wind at Your Back
You don't need an iconic logo the way mega corporations do. In our cases, branding is about the cohesive voice, vibe, and flow of how your business is presented in the world. In this episode, I go thr... ...more
practice building
November 30, 2023•8 min read
Social Media and the Colonization of the Psyche with Jane Clapp
We discuss Jane Clapp's experience of finding success for her small business by marketing on social media platforms, how that effected her both for good and for ill, how platforms have changed since t... ...more
practice building
August 03, 2022•1 min read
What About Social Media for Marketing?
Today's episode is for those of you who listened to last week’s episode and thought, sure, sure, but I know I don’t want to be an influencer, and even that I don’t have to be an influencer, so what ab... ...more
practice building
July 27, 2022•20 min read
What is the Influencer Business Model?
Today’s episode kicks off a 3-part series all about how you don’t have to be an influencer. I decided to do this series of episodes because I work with many people who run solid service-based business... ...more
business model ,practice building
July 20, 2022•17 min read
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